E-Commerce Business Models
A business model describes how a company creates, delivers, and captures value.
Revenue Models
Sales, subscription (Netflix), advertising (Google), commission (eBay), freemium (Spotify).
Marketplace
Connects buyers and sellers without owning inventory. Network effects create winner-take-most dynamics.
Platform Economics
Platforms facilitate interactions. Network effects, data advantages, ecosystem lock-in.
Social Commerce
Shopping integrated with social media. Shoppable posts, live commerce, influencer marketing.
Sharing Economy
Peer-to-peer sharing: rides (Uber), accommodation (Airbnb). Technology enables trust and matching.
Business Model Canvas
Nine blocks: value proposition, segments, channels, relationships, revenue, resources, activities, partnerships, costs.
Summary
E-Commerce business models continue evolving with marketplace dynamics and platform economics.